A Comparison Of Two Hospitals A Tale Of Two Hospitals - 825 Words

A Comparison Of Two Hospitals A Tale Of Two Hospitals (Case Study Sample) Content: Student NameLecturers NameCourse Name and NumberDate SubmittedCase Study - A Tale of Two HospitalsObjectiveIt is clear from the academic literature that the study was to confirm the conformance level of the actual use of clinical pathway through the use of Electronic Health Record log to help in improvement of the CP through the reflection of real-world care procedures.MethodsThe actual analysis focuses on the marching and application rates of clinicians orders with a predetermined CP order based on data. EHR information got collected based on patient medication orders, information, transfer, the operation performed, CP order sets and diagnosis. The records get analyzed statistically.IntroductionThe aim of the clinical pathway is to ensure high-quality medical services are delivered through the application of optimized, standardized care process based on scientific channels. The CP structure gives a multi-disciplinary steps and a treatment plan for the clinical activi ties for a particular medical problem. It provides sufficient allocation of on healthcare resources. From the article, it is clear that more than 80% of the medical facilities in the United States use CP. Efforts have been put in the medical field to enhance a suitable and evidence-based CP.From the article, one can analyze the application and matching rates gathered from the EHR systems in university hospitals. The review of the academic literature on A Tale of Two Hospitals How an Electronic Health Records (EHR) Implementation Can Be A Strategic Advantage, brings us to date on the current knowledge concerning EHR implementation. The articles building up the literature originates from Europe or North America. It shows how the government has given attention to the implementation of EHR. Despite some of the articles basing their research on the framework, some used the sociotechnical approach while others focused on social and cultural aspects.Some of the findings retrieved from the article are classified using the Pettigrews framework for strategic changes. The conceptual module consists of three dimensions of content, process, and context. The scope of the review of the article is focused on findings related to the implementation process of EHR. It also excludes the reasons for outcomes and barriers to an EHR implementation.Most of the findings need interpretation. From the results, most of the private hospitals do not invest in EHR, unlike the public hospitals. The private hospitals perceive EHR costs to be higher than the profits they make. In one of the findings, one gets reminded of the importance of choosing a suitable vendor considering experience with EHR market. Based on vast costs of investment, the EHR systems influence vendor selection. The aspect is promoted by the European tendering institutions.In another category, the content of the EHR system highlights the essential software product. The selection is based on a carefully considered analysis a nd analysis of the quality of the vendor and experience. As per the article, an essential requirement is the degree of flexibility to adapt and customize the application to meet the needs of the work practices and users as well. The same software should challenge the medical facility to rethink and raise its standards. The most important part of the EHR systems is a relation to speed, flexibility and availability.Findings on the implementation process based on category C focuses on four main aspects commonly mentioned in change management. The active participation and management support of clinical staff. There is a comprehensive strategy for implementation and the use of interdisciplinary implementation group that is guided by a ten guidelines. So...

Essay about Social Order - 1260 Words

Society is a broken hierarchy of social order awaiting its impeding destruction. The system in which man has placed itself is nothing more than a waiting game of when the bottom peasants will rise up against the wealthy few and take control of the state. Society is separated into groups such as the mass, the bourgeois, the proletariats, the middle class, and the wealthy upper class. These groups are nothing more than the natural psychodynamic order that man creates within itself. Society is a relentless cycle of class order and revolutions. This cycle is proven through social order theories such as Marx’s Communist Manifesto and Gasset’s Revolt of the Masses. Society places constraints on itself to create classes. Gasset describes†¦show more content†¦This class system is now the state, which is controlled by the bourgeoisie, the mass, who attempts to control the state, and the proletariats, who have no say in government affairs. The cycle of class structure destruction begins when the proletariats realize others have a better life. The proletariats are the revolutionizes in all societies; this group notices that there are far fewer upper class than of them and discover they can use numbers to control the bourgeoisie. The proletariats will reach a point in which punishment and oppression is no longer an option and will turn to human nature to use violence in creating a more fair system. The statement that â€Å"The lower middle class, the small manufacturer, the shopkeeper, the artisan, the peasant, all these fight against the bourgeoisie† is true except that generally shopkeepers and the employers of others do not realize the devastation that is being caused on their employees and therefore do not revolt (Marx 371). These shopkeepers are part of the mass who are content with the government and truly believe they have some say in affairs and because of this idea of contentment there is no reason to revolt. The proletariats begin to assemble and devise aShow MoreRelatedThe Anti Social Behavior Orders1943 Words   |  8 PagesIntroduction This essay examines the Anti-social behaviour Orders, that were implemented in the United Kingdom, and disputes the fact that it socially excludes already ostracized and disadvantaged persons within society. This is due that it only removes the problem behaviours from particular environments and doesn’t address the cause of the offending. Firstly, this essay will address antisocial behaviour orders and the will give a brief overview of there implementation and there indented outcomeRead MoreThe Social Birth Order Theory1712 Words   |  7 PagesThe Social Birth Order Theory In the world of psychology, nature versus nurture is a common theme theorists attribute to differences in the personalities of children. However, there may be other influences that have greater impact early in life. When it comes to the disposition of a person, the order in which they were born within a family leaves an ineffaceable effect. A child’s inclination toward certain personality traits can be the result of their inherent position within their family. ManyRead MoreThe Role of Witchcraft in the Social Order1049 Words   |  5 Pagesmany tribes and villages still believe in the power of witchcraft and see it as an enormous threat. Weather witchcraft is still prevalent for religious reasons, old school beliefs, or economic motives, the fact still remains that it is used to show order and give power to those who are willing to give up a life to take it. With modern advancements becoming more widespread, many are trying to hold on to the traditional values of their tribes, and in result, pushing the idea of witchcraft onto the newRead MoreThe Theme Of Social Class And Order1928 Words   |  8 PagesThe Underlying Theme of Social Class and Order In literature, themes are carefully interwoven with other aspects of the story and are slowly unraveled as the plot advances to reveal to bigger picture. Authors use themes as a method to connect with their audience on a personal and relatable level. Each individual interprets the theme in their own manner depending on the past experiences they have had. Similarly, each author brings a sense of individuality and authenticity to their works, impactingRead MoreDoes Birth Order have an effect on an individual’s personality, social skills, and success in life?1685 Words   |  7 Pages â€Å"Most people have an intuitive knowledge that birth order somehow has an impact on development, but they underestimate how far reaching and just how significant that impact is.† Birth order describes not only what order a child is born into a family but also has an effect on an individuals personality, social skills, and success in life. If you are a first born child, does that me an you are a perfectionist, tend to be a natural leader, and are more successful than your younger siblings? DoesRead MoreSocial And Political Order : Seat Belt Laws1102 Words   |  5 PagesSocial and Political Order: Seat Belt Laws Social and Political theories aim to define the relationships between government and citizen, and concerns the organization and basis of government. (Merriam-Webster, n.d). In application, the necessity to find a balance between two primary theories becomes apparent. Modern day social and political theories can largely be attributed to ideas of two individuals, Thomas Hobbes and Jean Jacques Rousseau. Hobbes believed major government influence was a necessityRead MoreDiscuss the Strengths Weaknesses of Anti – Social Behaviour Orders1728 Words   |  7 Pagesover the UK. One of the main targets of the Labour Party was the rising number of Anti -Social incidents reported to the police every day. In order to combat this growing phenomenon that is todays Youth Culture, the ASBO was created. The ASBO - or Anti Social Behaviour Order, to quote its official name - is a civil order made against a person who has been shown to have participated or initiated in anti social behaviour. T his is defined as conduct which caused or was likely to cause alarm, harassmentRead More`` Evelina, By Frances Burney : A Satirical Look At The Failures Of The Social Order1371 Words   |  6 Pagesthe social order of that time period, but few people seem to think about how individuals of that time period were dependent upon and often a slave to the social class they were born to. Many authors of this time period have written work on their views of social classes and the men and women who occupy them. Frances Burney, a female novelist, was one of these authors who brought her own unique perspective to the page. Her novel, Evelina, is a satirical look at the failures of the social order. HerRead MoreThe Social Orders Of Europe2392 Words   |  10 Pagestrade or the entire land itself, waiting to be discovered. However, as people began to settle into their new home, one thing was certain: the social orders of Europe had traveled with them. Women were meant to stay home and men were meant to work. Women had little involvement in the choices made for their well being, and were required to follow all orders from the dominant male population. Just as people began to migrate to America, witchcraft was still a major fear amongst the people of EnglandRead MoreWhat is a Social Order?2162 Words   |  9 PagesSocial Order A social order may be defined as the consequence of any set of moral norms that regulates the way in which persons pursue objectives. The set of norms does not specify the objectives the participants are to seek, nor the pattern formed by and through the coordination or integration of these ends, but merely the modes of seeking them. Traffic rules and the consequent traffic order provide an obvious example. Any social system or any game may be viewed quite properly as an instance

Free Online Classes Directory

If you’re new to learning through the internet, want to test out a class, need to brush up on some skills for your credit classes, or just want to learn a few new facts, you’ll want to check out one of the many free courses available online. Although these courses don’t provide college credit, they do give students a lot of information and can be a valuable supplement to your regular studies. There are two main types of online courses: independent courses that are made exclusively for the internet, and open courseware classes that are designed for actual classrooms. Independent Courses Independent courses are made especially for e-learners. From poetry to financial planning, theres something out there for everyone.Brigham Young University has a number of online courses offered for credit to paying students, but they also offer free classes that are open to the general public. Although these classes do not offer interaction among peers, they have a sensible set up and often provide useful information. One of the most common subjects offered is genealogy; BYU has quite a few specialized courses to help genealogists locate their personal family information. A number of religious courses are also available.Stanford University offers free lectures, interviews, and material that are avaliable for download on iTunes.Free-ed.net offers a variety of courses that include materials completely online. Some even have free online textbooks. The Information Technology programs are some of the best and include step-by-step instructions on mastering various types of computer skills . The Small Business Administration provides dozens of links to courses that teach you how to plan, start, market, and run a successful business, and also how to apply for grants and loans. The Teaching Company sells audio and video classes taught by top professors. However, if you sign up for their email newsletter, they will send you occasional free lectures that can be downloaded and saved. Open Courseware Open courseware programs are designed to give students around the world access to course materials actually used in university classrooms. Participating colleges post syllabi, assignments, calendars, lecture notes, readings, and other materials online, making it easy for self-learners to study the topic on their own terms. Open courseware programs do not require registration or charge tuition. However, they  do not award credits or allow for interaction with a professor.Want to take an MIT course for free? MIT’s open courseware program offers students around the world access to materials and assignments used in actual classrooms. More than 1,000 courses are currently available.Tufts University also offers a handful of quality open courseware classes as does Utah State University and John Hopkins University.

`` Oh, I See The Birds And The Culmination Of...

In the essay ‘â€Å"Oh, I see†¦Ã¢â‚¬â„¢: The Birds and the Culmination of Hitchcock’s Hyper-Romantic Vision,† John McCombe attempts to connect The Birds to literary Romanticism. McCombe begins by citing a text from Robin Wood’s book Hitchcock’s Films Revisited. In the text, Wood discusses how Hitchcock controls the audience through editing and camera movement like a poet controls the reader through verse rhythms. To illustrate his point, Woods discusses how traumatic horror is conveyed in E.M. Forster’s A Passage to India and Hitchcock’s film. Woods conclude that it is better conveyed through visual images in Hitchcock’s film rather than through the text in the novel. Because of this, Hitchcock is considered to be more of a poet than a novelist.†¦show more content†¦Although Woodsworth is the most prolific poet of the two, Coleridge stands out with his unique style in â€Å"The Rime of the Ancient Mariner† a nd â€Å"Kuba Khan.† McCombe chose â€Å"The Rime of the Ancient Mariner† and older works by Coleridge and Woodsworth to show how Hitchcock’s film is similar to British Romanticism. Hitchcock films are rarely read in the context of a literary framework. For the most part, scholars read Hitchcock’s film through Jacques Lucan’s psychoanalysis methods. McCombe does not disagree that the film can be read through psychoanalysis and go on to cite texts that have successfully done so. However, he focuses on the romantic style of Hitchcock’s film which validate Hitchcock as a hyper romantic. Hitchcock’s romantic style is evident in the comparison of the characters in Hitchcock’s films Vertigo and Psycho. McCombe reference John Calabrese who described Romanticism in Vertigo as the â€Å"dark, sinister aspect of the character that distinguish the romantic hero.† McCombe points out that those aspects and qualities are evident in Norman Bate (Psycho) and Scottie Ferguson (Vertigo). McCombe tells how romanticism entails the suspension of disbelief. The Birds plays on this element of fantasy by having the birds deviate from their normal behavior to attacking humans. Similarly, Coleridge uses the element of fantasy in the real world in â€Å"The Rime of the Ancient Mariner.† Next, McCombe discusses how the

Native American s Greatest Flaw Throughout History

Native Americans: 1830s-1930s America’s greatest flaw throughout history is how it treats its minorities, especially the Native Americans. From the beginning of European involvement in America, Native Americans have been cheated and mistreated. Even before the United States became a country, European traders would do whatever they could to make a profit, even use the diseases that they carried to begin an epidemic. As shown in the early Franciscan missions, Native Americans were considered heathens that were, at best, simply objects of conversion and at worst subhuman converts that could be used to till fields until they died of disease or maltreatment. Treaties with Native Americans were rarely honored, and they were used as mere pawns in struggles such as the French and Indian War. In â€Å"the land of the free†, Native Americans were systematically denied their â€Å"inalienable rights,† and the period that most clearly shows this are the 19th and early 20th c entury. Government policy regarding Native Americans changed from the 1830s to the 1930s, often reflecting the way Native Americans were viewed in that time period. The most well known injustices that the Native American people suffered under the United States government occurred in the 1830s. Under Jackson’s administration, the Choctaw, Chickasaw, Creek, and Cherokee were removed from their lands and resettled in the Indian Territory, which is now known as Oklahoma (Garraty, 248-250). Some smaller groups resisted violentlyShow MoreRelated Lies My Teacher Told Me by James Loewen Essay example1439 Words   |  6 Pagestheir true history. This book attempts to show how and why American history has been taught the way it has without regard for the truth. Mr. Loewen had compared twelve different history textbooks they are: The Great Republic, The American Way, Land of Promise, Rise of the American Nation, Challenge of Freedom, American Adventures, Discovering American History, T he American Tradition, Life and Liberty, The United States ? A History of the Republic, Triumph of the American Nation and The American PageantRead MoreImmigration : The Fundamental Aspect Of American Growth1395 Words   |  6 Pages Immigration: The Fundamental Aspect of American Growth Luis Herrera First Period AP Government February 19, 2015 â€Æ' Immigration: The Fundamental Aspect of American Growth All great empires in history have been rooted in a specific, defining set of characteristics, traditions, values, and perspectives that fuel society towards unity and comradery. This central set of practices and perspectives evolves with along with the people it pertains to and creates a culture that effects all aspects of theRead MoreChristopher Columbus As A Hero1211 Words   |  5 PagesThroughout many recent years, there has been a great deal of speculation about whether we should celebrate Columbus Day; whether Christopher Columbus, the man with a holiday named after him, the man who â€Å"discovered† America, was really hero. There are people who claim that Columbus was, in fact, someone to be celebrated. This is false. Christopher Columbus was, most blatantly put, a villain. He deserves this status because he did not discover the land now known as America, he forced his beliefs ontoRead MoreAmerican Dream in The Great Gatsby by F. Scott, Fitzgerald1386 Words   |  5 PagesThe American Dream is what pushes the characters in The Great Gatsby. It is the idea or belief that everybody has the opportunity to accomplish their goals and become wealthy and prosperous if they only work hard enough. There is or are some things about the American Dream that never seem to meet the expectations and needs of society. The characters in The Great Gatsby cannot grasp the concept that The American Dream is somewhat an illusion because not everybody can obtain what they would like ifRead MoreAmerican Sphinx : The Character Of Thomas Jefferson3030 Words   |  13 PagesAmerican Sphinx: The Character of Thomas Jefferson, a biography by Joseph Ellis, encompasses many aspects of one of the most controversial and unforgettable American Founding Fathers. Thomas Jefferson, the author of the Declaration of Independence and a man of astonishing achievements, left behind a legacy of paradoxes and mysteries, which are thoroughly analyzed throughout the novel. Unlike some pe ople, who are easily characterized and have definite opinions, Thomas Jefferson’s beliefs and intentionsRead MoreRonald Reagan s Speech At The Brandenburg Gate Essay1260 Words   |  6 Pages Ronald Reagan s speech at the Brandenburg gate was one of the most impactful and important speeches given during the cold war, and aided in the eventual downfall of the Soviet Union. Reagan begins his speech by addressing the people present and recognizing the â€Å"freedom† and â€Å"feeling of history† of the city of Berlin has. He makes his first reference to previous speakers by saying, â€Å"Twenty four years ago, President John F. Kennedy visited Berlin, and speaking to the people of this city and theRead MoreJoseph Conrad s Heart Of Darkness And Francis Ford Coppola s Film Apocalypse1785 Words   |  8 PagesHowever, evil is arbitrary, not supernatural. Today s culture has popularized the idea of good vs evil but the concept is far more complex than simply drawing a battle line between two individuals or groups looking to overcome the other in the name of good or evil. Man in general is quite capable of carrying out every kind of evil, no matter how righteous o r pure, without any influence from supernatural forces. Works such as Joseph Conrad s novel Heart of Darkness and Francis Ford Coppola’s filmRead MoreEssay about The Debate Over Bilingual Education and Immersion Programs3684 Words   |  15 Pagesanother in the fight over which is better. Advocates of bilingual education stress the value in helping students retain and even enhance proficiency in their native language, while at the same time gaining proficiency in the English language. Critics of bilingual education, however, contend that such programs only â€Å"keep students in a cycle of native language dependency that ultimately inhibits significant progress in English language acquisition† (Bilingual Education, p.1). They prefer an immersionRead MoreViolation of Fundamental Human Rights Essay2084 Words   |  9 Pagesbecome one of America’s greatest symbols of success and prosperity. It has become the world’s most established democracy with high regard for civil liberties for people from all ethnic and socioeconomic backgrounds. In line with this, the issue of racial discrimination is more or less synonymous with the violation of these fundamental human rights. Even since the early days of slave trade, racial profiling has always been a negative part of such a revered country’s history. Consequently, it is despicableRead More The Downfall of the Black Panther Party Essay4485 Words   |  18 PagesBlack Panther Party was one of many different â€Å"radical† groups that were targeted by this FBI led program. According to Wolf, â€Å"the FBI set out to eliminate radical political opposition inside the US.† J.Edgar Hoover, who once called the BPP as the ‘greatest threat to national security’, and the FBI used any means required to demolish this threat. â€Å" When traditional modes of repression (exposure, blatant harassment, and prosecution for political crimes) failed to counter the growing insurgency, and

Pitch Presentation of Nestle in the Market †MyAssignmenthelp.com

Question: Discuss about the Pitch Presentation of Nestle in the Market. Answer: Pitch Presentation This presentation has been created in order to explain and assess the functioning of Nestle in the market of Australia. Nestle is a brand that has been functioning all over the globe and has been framed a business plan which would be influential for the launching of an innovative product in the Australian market. Therefore, the business plan that has been constructed would look to capture the transformations in the mindset of the customers and the extent of product branding. This innovative idea that can be utilised by the organization is reliant on the process of customization. In the modern time period the wants and demands of the customers are changing according to the changes in the market and development of innovative products. Therefore, the company has undertaken the decision of incorporating a variety of air tight and properly packed coffee capsules and pods that can be exploited with ease by the customers in the coffee machines according to their desire. The company is even in the idea of incorporating a user friendly coffee machine. The business canvas framework explains the business model that would be used by Nestle in order to launch their new product in the Australian market effectively. This framework explains the operations associated with the key partners, key activities, value propositions, customer relationship, customer segment, key resources, channels, cost structure and the revenue streams. Nestle before launching their product undertakes an in-depth analysis of the Australian market so that effective implementation of the product can be undertaken in the Australian market. It has been observed that there exists an increasingly high level of demand for coffee on an international level. The consumers at the present time period are not only looking after the taste of the coffee but are even looking at the other benefits that coffee possesses with respect to the carbonated drinks. Therefore, it is the duty of Nestle that they effectively examine the raw materials that would be used for the manufacturing of the coffee capsules and pods. This section of the paper explains the PESTLE Analysis so that each and every aspect of area where the product would be launched can be examined and the business flow of the firm would be determined. Political: The political aspect mainly refers to the transformations in the rules and regulations by the government in association to the food standards and transformations due to the changes in the international standards. The organizations therefore change their plan according to the changes in the regulations made by the government. Economic: The economic aspect is associated with the income level of the consumers, which can have a direct impact on the purchasing power of the consumers. The changes in the rate of inflation even have an impact on the launching of the new product. The rise in the price of the raw materials is even an economic factor. Social: The social factors are associated with the benefits given to the society like the nutritional benefits and the taste that the consumers desire. Technological: Technology refers to the various levels of tools and equipments that are used for enhancing the product and the use of social media that can be used for the promotion of the product. Legal: The legal aspect explains the rules and regulations have needs to be abided. The legal issues are different in different countries and therefore it is the duty of the firm to adhere to the rules that are existent in the country where the firm would operate. Environmental: The products that are manufactured by the firm require to be examined so that no harm is done to the environment. Therefore the company should make use of eco-friendly packaging and recycling process. By analysing these factors, Nestle can assess their business model and can discover the faults that are existent. The firm thus needs to concentrate on the faults and develop a new business framework in order to carry out their business smoothly. The construction of a management team is essential so that they can monitor and supervise each and every aspect and level of operations of the business and in that manner from production, marketing and advertising so that errors can be mitigated. The analysis of the product that is being manufactured is a fundamental role as well in order to understand whether the product is in line with the taste and preference in the market. The development of a risk management plan in order to identify the risks and then mitigate them can be a good option for them as well. The financial plan explains the start up costs, the profit and loss statement, the balance sheet and the cash flow statement and explains income and expenses incurred by the firm along with the net profit earned during various months. It has been observed that the revenue has increased from the initial month in a significant manner. The closing cash position even shows a positive trend from January to December as the curve has moved upwards. The balance sheet even reveals a forecast that during the coming years the revenue of Nestle in Australia would increase significantly explaining that the business plan of Nestle is feasible and thereby would bring in profit to the organization.

Emerging Strategies Green Marketing India â€Myassignmenthelp.Com

Question: Discuss About The Emerging Strategies Green Marketing India? Answer: Introduction The purpose of this report is to analyze how a sporty SUV car that is powered by only electricity would be appropriate for this market in todays world. It is seen that in these days the vehicles that run by electricity has a good market due to various reasons. It is seen that the continuous extraction of natural resources of earth will leave humankind with nothing within a couple of decades and for that, it is very important to commercialize the electrically powered vehicles in a rapid manner for the benefit of all. In this report, an appropriate marketing plan for this kind of a car is provided and the advantages and disadvantages of launching this type of vehicles are mentioned in this report. As it is seen in todays market the decreasing natural resources has becoming a serious issue day by day, mans tendency to depend on the electrically charged vehicles is seen as a current trend. It is seen that manufacturing vehicles run by the power of electricity is a very inexpensive process and it is due to the increase in both gas prices and ecological awareness, pure electric cars have become increasingly popular throughout the United States. In todays market, it is not common to see hybrids and electric cars on the road. With the Model S, the company is the one of the first companies to market a fully electric luxury sedan (Tyagi, 2013). According to the U.S. Census Bureau, the per capita income of the average American citizen has slowly risen in the past four years from $28,374 to $28,829, creating a seemingly favourable market for luxury items like the Model S. In addition, government subsidies on electric vehicles have allowed the organization to retain more of their profits as they continue selling cars. However, in places like Texas, the company has been met with challenges hindering their sales and performance. New legislation has been able to stop Tesla from legally selling as well as advertise. Overall, the government subsides, rising environmental awareness, and increases in income provides this particular organization an external environment that will have a positive effect on its market (Driscoll et al., 2013). in spite of the positive external market, this companys Model S is in unswerving competition with other luxury sedans from cars such as the Mercedes Benz S Class, the Audi R8, and the BMW 7 Series. Mercedes was initially founded in 1901, followed by Audi in the year of 1904, and then BMW joined in 1927 (Al-Alawi Bradley, 2013). In contrast, the company was founded back in 2003, making it the trainee while Mercedes, Audi and BMW are veterans of the automobile market. However, as the market is highly specific, the rivalry is reserved. Due to the depleting petroleum supply and rising prices, the electric car market is becoming very attractive and expanding very fast. With an increasingly striking alternative Automobile engineering, the threat of new entrants into the electric car industry is very high. Established car manufacturers are able to produce high capital investments and avoid the financial obstacles by creating electric vehicles. For making, car-manufacturing companies are hi ghly dependent on the accessibility of raw materials; thus, the power of the suppliers is high. In contrast, the bargaining power of buyers is modest. The organization is responsible for supplying manufactured cars for companies like Nexa and Toyota, who have strong bargaining power. However, government incentives will give potential customers tax credit deductions if they become the owner of an electric vehicle that create a high demand and keeps the buyers bargaining power lower (Erjavec, 2012). Marketing Objective: The marketing campaign constitutes of three marketing objectives. These are: Positioning of the model at a specific sedan market Raising awareness and educating the customers pertaining to the usage of e-vehicles to ensure sustainability in the usage of cars The ensure a significant portion of the buyers in the market Financial Objective: Following is the financial objective for the discussed marketing plan: Revenue Growth Ensuring and Extending Profit Margin Sustainable Business Practices Creating a solid plinth for return on investment SWOT analysis Strength The car is fuelled by only the power of electricity, it will be generally accepted to many people who are aware of the over use of natural resources. The best part of this particular car is that though this is fuelled by electrical energy, there is no lag seen in the performance of the car, like any other contemporary electric cars in the market of automobile market Weaknesses There are several issues regarding the competitive factors. It is a matter of fact that there are some contemporary organizations with high brand value in automobile industry and thus they can pose some serious issues later on. Some veteran organizations sell advanced automobiles than other vehicle companies. Opportunities It is seen how awareness regarding over usage of natural resources are rising these days, thus, it can be said that, this is might be the right time for the organization to showcase their new innovative unique ideas to the world and step forward and become a reputed organization in automobile industry. Threat Many business leaders, if notice that this particular organization is doing good business, can step forward and try to venture in this market, and in that case, as a newcomer in the market, with lesser capital or reputation the organization can lag behind. This can become a major threat in no time and the management of this company has to consider this threat in every step in future. Threat of new entrants Looking at the lucrative business it is possible that many business leaders can come up with uniquely engineered vehicles that can run without natural resources. If any organization comes up who has the capability to bankroll such a huge project then they can pose some real threat for the organization (Erjavec, 2012). Bargaining power of the suppliers The car manufacturing business is immensely dependent on the supplies they get from the market. It is possible that looking at their profitability the market suppliers can demand for better prices and this can possess a moderate threat for the organization (Dill Rose, 2012). Bargaining power of the buyers It is possible that buyers can ask for some reduced price for the vehicles they are buying, but looking at the popularity of the vehicle, it can be seen that this cannot be a potential threat for the company. Threat of substitute It is possible that some big reputed organizations can try to venture in this new business and this can be seen as a major threat for the organization (Erjavec, 2012). It is a matter of fact that in todays market, the company has many rival high profile companies in the market who are into car manufacturing business and they are Mercedes, Hyundai, B.M.W, Ferrari, Honda and many more. Looking at the lucrative business strategy if these companies steps in, that can be a huge problem for the organization, as they do not have the brand value that these organizations already have in the market (Cherubini, Iasevoli Michelini, 2015). Mission The main mission of the management of the organization is to secure the natural resources of the mother nature for the benefit of all and apart from that they intend to contribute majorly in lowering the excess carbon particles from the biosphere so that individuals can at least breathe in peace (Daziano Chiew, 2012). Marketing mix strategy: Marketing mix is the plethora of the basic marketing structure and the strategies depended on the specific market structure. This has to be taken into certain consideration pertaining to the fact that this has to be taken into certain consideration. The organization takes a very appealing and perilous approach to marketing, as it take prides itself regarding having no promotional campaign (Daziano Chiew, 2012). According to editor for Advertising Age, instead, the company depends on a pull advertising policy, choosing to rely on the media vehicles such as social media, many blog forums, and word of mouth in order to promote their products. The corporation goes as far as having Musk write in the organizations blog on the companys website to anticipate forthcoming products and technologies to look forward to (Ou et al., 2017). Marketing mix, according to Jerome McCarthy, has four different categires. These for categories are segmented as the followings: Product Price Promotion Together they are called the 4-Ps. It is highly significant for the purpose of driving the marketing strategy into proper execution. Product: The product is a tangible one. In this context, the model propelled by Philip Kotler pertaining to the five product levels has been taken into consideration. According to Kotler, there are five levels of a product that is approached to the customers. These are approached to them through product marketing tools. This specific product is the tangible one. The core benefit of the product is that it would save the cost of petrol and focus on the sustainability of the environment. The generic product is the quality of engine, its luxurious looks and trendy model. The expected product is going to be its strength on the road and the capacity of the engine that would guide it to become a quality product. The augmented product is the additional facilities that the customers would receive both as drivers and as the back sit passengers or the riders. The quality is the cosiness and elixir inside the cars. As a potential product this would focus on its newer version of heavy engine facility with low chargeable battery (Al-Alawi Bradley, 2013). Price: With premium pricing strategy, the company is going to focus on the overall market capture. Depending on the targeted customers, the price of the product has been set. The strategy involves the usage of higher price point. The customers would pay relatively higher price keeping in account the positive structural criteria of the cars. However, for the promotional purpose the first line customers would be offered a discount of $2500 at minimal level. The price range is going to be set at around AUD $ 40,000. Place: For the advertisement and marketing, both real and virtual places are going to be contemplated. For the advertisement of the car launch, places like rugby and football stadium would be targeted. Promotion: The promotional activity for the car is going to be specified with certain innovation. The promotional activity would be performed through social media and search engine optimization tools (Al-Alawi Bradley, 2013). It involves page and group creation in Facebook and LinkedIn and promotional video presentation in YouTube. In this regard, integrated marketing process would be strategized. The concern updates its social media promotions each month to let the target market know those any and all new changes and all the improvements to look forward to. For this reason, the organization does not errand promoting in any specific season, but rather promotes whenever there are any new products that can bring in a greater customer base. The most interesting selling point the company bases its intention on is presenting a zero emission SUV sports car. There are contemporary other manufacturers who offer electric fuelled vehicles; but, they carry a negative disgrace of weakness and under-perfor mance (Tyagi, 2013). They are the pioneer company to create a high performance car through new and revolutionary electric fuel technology. The best way to view at this companys vehicle is through its creative webpage, which allows addressees to learn about the various aspects and technologies through interactive explanation (Al-Alawi Bradley, 2013). The company does not pay for a conventional advertising strategy; they excel in creating a consumer buzz and producing very eye-catching results with their electric vehicle products. Implementation plan Strategic promotional tools Strategic promotional options Facebook Creation of business page and timeline sharing ( social media optimization) YouTube Video streaming and paid advertisements and I.M.C Twitter Brand endorsement by celebrities LinkedIn Business promotion and paid advertisements Google ads S.E.O Print media and television Paid advertisements Action plan Action Plan Time Rigorous marketing through social media sites and other digital media sites 2 to 3 months Creating sense of brand awareness within the market 4 to 6 months Increasing the product awareness 6 to 9 months Creating sustainable growth plan 12 to 15 months Focus on getting the highest revenue. 15 months onwards Conclusion Thus to conclude, it can be said that manufacturing a SUV car that will run by the energy of electricity is a groundbreaking innovation and no other contemporary organizations have made such a vehicle with no engine lag or with so much of power. The car the organization made is very powerful and very sporty and that throws the initial challenge to the rival organizations already present in the market, although they are very loosely into the electric car business. Thus, it can be said that, the organization has a very bright future in automobile industry and if everything goes right then they can probably become huge brand in no time References Al-Alawi, B. M., Bradley, T. H. (2013). Review of hybrid, plug-in hybrid, and electric vehicle market modeling studies.Renewable and Sustainable Energy Reviews,21, 190-203. Cherubini, S., Iasevoli, G., Michelini, L. (2015). Product-service systems in the electric car industry: critical success factors in marketing.Journal of Cleaner Production,97, 40-49. Daziano, R. A. (2013). Conditional-logit Bayes estimators for consumer valuation of electric vehicle driving range.Resource and Energy Economics,35(3), 429-450. Daziano, R. A., Chiew, E. (2012). Electric vehicles rising from the dead: data needs for forecasting consumer response toward sustainable energy sources in personal transportation.Energy Policy,51, 876-894. Dill, J., Rose, G. (2012). Electric bikes and transportation policy: Insights from early adopters.Transportation Research Record: Journal of the Transportation Research Board, (2314), 1-6. Driscoll, A., Lyons, S., Mariuzzo, F., Tol, R. S. (2013). Simulating demand for electric vehicles using revealed preference data.Energy policy,62, 686-696. Dumortier, J., Siddiki, S., Carley, S., Cisney, J., Krause, R. M., Lane, B. W., ... Graham, J. D. (2015). Effects of providing total cost of ownership information on consumers intent to purchase a hybrid or plug-in electric vehicle.Transportation Research Part A: Policy and Practice,72, 71-86. Erjavec, J. (2012).Hybrid, electric, and fuel-cell vehicles. Cengage Learning. Frieske, B., Kloetzke, M., Mauser, F. (2013, November). Trends in vehicle concept and key technology development for hybrid and battery electric vehicles. InElectric Vehicle Symposium and Exhibition (EVS27), 2013 World(pp. 1-12). IEEE. Hutchinson, T., Burgess, S., Herrmann, G. (2014). Current hybrid-electric powertrain architectures: Applying empirical design data to life cycle assessment and whole-life cost analysis.Applied Energy,119, 314-329. Iushkina, D. (2016). koda's Marketing Strategy of Penetration the Czech Market with Electric Cars. Jamal, Z. B. (2014, October). Cross-cultural impact on marketing strategies: A study on automobile industry. InInternational Conference on Business, Law and Corporate Social Responsibility. Ou, S., Lin, Z., Wu, Z., Zheng, J., Lyu, R., Przesmitzki, S. V., He, X. (2017).A Study of China s Explosive Growth in the Plug-in Electric Vehicle Market(No. ORNL/TM-2016/750). Oak Ridge National Laboratory (ORNL), Oak Ridge, TN (United States). National Transportation Research Center (NTRC). Park, J., Rast, J., MacDoughall, T., Nitti, B., Sinton, D., Geissler, A., Roseli, K. L. (2014). Marketing Plan for Tesla Motors Model S. Sierzchula, W., Bakker, S., Maat, K., Van Wee, B. (2012). The competitive environment of electric vehicles: An analysis of prototype and production models.Environmental Innovation and Societal Transitions,2, 49-65. Tyagi, H. (2013). Emerging Strategies of Green Marketing in India.Bookman International Journal of Accounts, Economics Business Management,2(2), 45-50.